A complete business solution featuring leading financial experts and tax reduction specialists—offering a “Business-in-a-Box” or an integrated suite of services.
Our overarching mission is to empower our Managing Directors by offering them a distinctive competitive advantage through a diverse array of opportunities, specifically tailored to elevate their sales achievements.
We are unswervingly dedicated to cultivating an environment that fosters attainable success, one that doesn’t hinge solely on extravagant financial outlays.
By implementing well-thought-out strategic initiatives and delivering unwavering support, our central goal is to furnish our Managing Directors with the indispensable tools and abundant resources essential for the efficient closure of a higher volume of sales, thereby facilitating substantial and sustainable growth.
We are committed to tirelessly harnessing all conceivable resources to continually enhance our “done-for-you” and turn-key business system for the benefit of our Managing Directors.
There is absolutely no need to ask CPAs for referrals or waste time on face to meetings, or sending brochures - you will learn our simple 7 steps that will have accountant giving you their best clients within two short phone calls.
Accountants are not in the advisory business, but most want to be, but they don't have the time of the confidence to include advisory services into their practice - At Redwood, that all changes.
Not only your back-office coaching team will help you excel your new game plan, but you will have a whole community that meets as often as you want. Our members care about your success.
Collaborating with other members is essential for leveraging diverse perspectives, sharing expertise, and achieving collective success. Effective collaboration requires building trust, fostering open communication, and creating an environment where every team member feels valued and heard.
To accelerate your strategy, start by defining clear objectives—whether focused on growth, efficiency, expansion, or customer satisfaction. Precise goals provide direction. Then, conduct a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats. Assess internal resources, competencies, and limitations, along with market trends and risks. This will highlight areas for improvement and opportunities to leverage.
By promoting our professionals as tax reduction specialists, you can assure clients that they are working with experts who are dedicated to finding legitimate ways to minimize their tax burdens. This focus on delivering tangible savings and financial advantages will help strengthen client relationships, build trust, and demonstrate the value of your services as a Redwood Managing Director. Product follow Value... Your personal My Tax Design app leads to larger sales.
Don’t Let Them Go: Farming vs. Hunting Leads for Sales Success
Most advisors are familiar with the “10-3-1 Rule,” a widely accepted industry benchmark: for every 10 leads, you aim to book 3 appointments, leading to 1 sale. While this rule provides a solid foundation for earning a decent income, it misses the bigger picture: the real success of any lead campaign lies in building a database of prospects—not just securing immediate sales.
Annuity sales, in particular, require patience. Purchasing an annuity is a significant financial decision, often involving a lifetime of savings. Understandably, most people need more than 30 days to make such a choice. Yet many advisors operate with a “hunting” approach, attempting to connect with leads for a short time—sometimes just two weeks—and abandoning those who don’t respond quickly.
The Problem with “Hunting” Strategies
In the hunting method, advisors assume that if a lead doesn’t convert within a few weeks, it’s unlikely to ever become a sale. This approach wastes potential opportunities, as many leads simply aren’t ready to make a decision within such a short window.
Successful advisors recognize that farming beats hunting in the long run. Farming involves nurturing leads over time, keeping them engaged until they’re ready to buy. One of our top producers increased his annual sales from $1 million to over $20 million by switching to a farming strategy. He implemented a long-term drip system to maintain contact with leads, tapping into “low-hanging fruit” from his database. His ROI skyrocketed because he no longer discarded leads after 30 days; instead, he nurtured them until they explicitly opted out.
This shift from hunting to farming transformed his business. By leveraging a well-maintained database and drip marketing, he unlocked the potential of long-term relationships with leads, turning them into scalable growth opportunities.
A custom CRM is the backbone of a successful farming strategy. It automates and organizes the follow-up process, ensuring leads remain engaged over the long term.
How a CRM Supports Farming:
Whether you’re a tech-savvy advisor or prefer manual processes, the key is consistency. A CRM can fully automate the process, but even basic tools—like email templates in Word and a follow-up spreadsheet in Excel—can be effective. The critical element is creating a long-term drip marketing strategy that nurtures leads until they’re ready to make a decision.
We understand the value of farming over hunting, which is why we equip our members with custom CRMs tailored to their needs. Our system ensures that no lead is wasted, transforming short-term campaigns into long-term sales opportunities.
From our experience, leads often convert months—sometimes over a year—after the initial campaign. By staying connected and organized through a robust CRM, advisors can maximize every opportunity and build a sustainable pipeline of future clients.
Imagine yourself in your client’s shoes. If you were considering a $250,000 annuity purchase, how much time would you need to research and reflect on your decision? For most, the answer is more than a few weeks. Many prospects are still preparing for retirement, sometimes a year or more away. By adopting a farming strategy and using a CRM to stay engaged, you ensure your clients feel supported and prepared for their financial decisions.
Don’t just hunt for leads—cultivate a database that grows your success year after year.